A sustainable practice begins with knowing whether each service is contributing to the business you are trying to build.

The WCC Service Profit & Pricing System reflects more than 20 years of hands-on experience building service menus, evaluating treatment costs, and strengthening profitability across wellness businesses. It brings that practical financial perspective to the pricing decisions independent practitioners make every day.

The system is informed by WCC’s experience structuring treatment timing, evaluating product and labor costs, analyzing P&Ls, improving retail performance, and developing revenue strategies for service-based businesses. This expertise helps identify the financial considerations practitioners may otherwise overlook when pricing their services.

Use the system to:

• Understand the estimated cost and profit behind each service

• Identify services that may be underpriced or underperforming

• Compare profitability across your menu

• Evaluate how timing, discounts, and operating costs affect earnings

• Model possible revenue and income targets

• Make pricing and menu decisions with greater financial clarity

A streamlined dashboard turns your information into practical business insights, helping you see where your menu is supporting growth and where changes may be needed.

Designed for facials, massage, body treatments, waxing, nails, injectables, and other service-based wellness businesses.

The Complete WCC Pricing System

$79

One-time purchase

Your complete service-pricing toolkit includes:

• Service Profit & Pricing Calculator

• Service comparison tools

• Profitability dashboard

• The WCC Guide to Profitable Service Pricing

Start With the Numbers Behind Your Services